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A wide variety of topics will be discussed and examined throughout the tenure of this full-year course relating to and developing upon marketing industries in this ever-complex and dynamic business community. A basic understanding of general and eventually more specific marketing and advertising principles will be gained throughout the year.
An array of projects, case studies, class assignments, guest speakers, field trips, and internet applications will all be combined to provide the student with practical applications and enrichment to supplement the structure of the course.
This course is now being offered for college credit through SUNY Farmingdale. Any student who wishes to receive the credit, pays the minimal tuition, and completes all course requirements will receive three credits from SUNY, which is easily transferred to all SUNY schools and most other colleges. Information about this beneficial option will follow.
DECA is the marketing-based co-curricular national organization with a chapter represented by Smithtown High School. This course is the foundation for success in this energetic, competitive, and community-oriented organization. All students enrolled in Marketing & Advertising are strongly encouraged to join this club for their own benefit. Please ask me for further details about how and why to join. Meetings will be held on Tuesday after school in the commons cafeteria.
The following topics will be examined throughout the tenure of this course:
What Is Marketing? What Is The Marketplace?
The Marketing Concept And The Marketing Mix
The Roles Of Business And The Consumer In Today’s Marketplace
Marketing Functions, Strategies, And Target Marketing
Demographic, Psychographic, Geographic, And Behavioral Variables
Consumer Markets And Spending Patterns
Consumer Behaviors, Buying Motives, And Buying Responses
Where, When, And Why Consumers Buy
Marketing Industrial And Agricultural Products
Marketing For Non-Profit Organizations
The Global Market And International Trade
Marketing Research
Product Planning, Developing New Products, Product Life Cycles
Packaging, Labeling, and Branding
Branding
Pricing Techniques
Channels Of Distribution
Promotional Methods
Advertising
Sales Promotion
Personal Selling
Marketing Careers
ATTENDANCE
Unless you are legally absent from school, you are expected to be in class when the bell rings. If you arrive late to class, be sure to have a signed pass with the date and time printed on it. If you are absent more than 7 times you could receive an incomplete or an “F” for the quarter, depending on the nature of the absences. School policy of lateness and absence will be strictly enforced.
MAKE – UP WORK
If you miss a class, it is your responsibility to make up all assigned work. Be sure to check with me to get any materials and/or assignment you may have missed while you were absent. It is always wise to have a classmates phone number. Failure to make up work will adversely affect your grade. If you are caught cutting class, you will not be given the opportunity to make-up the missed assignment and/or test; you will receive a grade of ZERO (0) for that days work and/or test, and loose 10 points off your classwork grade.
Classwork will be part of your grade, so it is important that you submit all assignments the day they are due. Any late work submitted due to an illegal absence will not be accepted. Any other late work will be subjected to a 5 point deduction from your classwork grade. Classwork not handed in will result in 10 points being deducted from your classwork grade. Projects will be graded differently.
Homework will be assigned on an as needed basis. All homework will be listed on the assignment board in the classroom. It is your responsibility to hand it in on time. If you are absent, homework is due the day you return from your absence. Homework handed in late due to an illegal absence will not be accepted. Any other late work is subjected to a 5 point deduction from your classwork/homework grade. If it is not handed in at all, 10 points will be deducted from your classwork/homework grade. Make sure you check the assignment board daily because the assignments may change.
Tests and quizzes will be announced and given according to the material covered in class. There will never be any surprise information on a quiz. There will usually be a quiz and test for each chapter. At Any missed tests/quizzes must be made up within TWO (2) days of your return from the absence. Any quiz/test missed due to cutting will not be made up; a grade of ZERO (0) will be given for that test/quiz
GRADING:
See the grading policy.
I will be available on Mondays after school for those who wish to make-up work or need extra help. If you would like to stay, just let me know. If you need something special just let me know in advance, so that I have what you need. I will also be available during my non-teaching periods by appointment. Speak to me during class and we will schedule a time. My desk is located in the Career & Technical Education Office (by the science rooms).
Please think about joining DECA. DECA meetings are on TUESDAYS after school.
____________________________________________Student Signature
____________________________________________Parent/Guardian Signature