Mrs. Wood 2008/2009 cwood@smithtown.k12.ny.us
A wide variety of topics will be discussed and examined throughout this full-year course relating to and developing upon marketing industries in this ever-complex and dynamic business community. A basic understanding of general and eventually more specific marketing and advertising principles will be gained throughout the year.
An array of projects, case studies, class assignments, guest speakers, field trips, and internet applications will all be combined to provide the student with practical applications and enrichment to supplement the structure of the course.
This course is now being offered for college credit through SUNY Farmingdale. Any student who wishes to receive the credit, pays the minimal tuition, and completes all course requirements will receive three credits from SUNY, which is easily transferred to all SUNY schools and most other colleges. Information about this beneficial option will follow.
DECA is the marketing-based co-curricular national organization with a chapter represented by Smithtown High School West. This course is the foundation for success in this energetic, competitive, and community-oriented organization. All students enrolled in Marketing & Advertising are strongly encouraged to join this club for their own benefit. Please ask me for further details about how and why to join. Meetings will be held on Tuesday after school.
The following topics will be examined throughout the tenure of this course:
What Is Marketing? What Is The Marketplace?
The Marketing Concept And The Marketing Mix
The Roles Of Business And The Consumer In Today’s Marketplace
Marketing Functions, Strategies, And Target Marketing
Demographic, Psychographic, Geographic, And Behavioristic Variables
Consumer Markets And Spending Patterns
Consumer Behaviors, Buying Motives, And Buying Responses
Where, When, And Why Consumers Buy
Marketing Industrial And Agricultural Products
Marketing For Non-Profit Organizations
The Global Market And International Trade
Marketing Research
Product Planning, Developing New Products, Product Life Cycles
Packaging, Labeling, and Branding
Branding
Pricing Techniques
Channels Of Distribution
Promotional Methods
Advertising
Sales Promotion
Personal Selling
Marketing Careers